To commemorate the institute’s new building, the Jaya Suprana School of Performing Arts asked us to craft a brand identity aligned with their core value of “Celebrating the Wonder of Indonesian Talent”
The different shapes in the logo represent the diversity of talent and their respective traits, which the school encourages through unity in movement and auditory. This transcends into a harmonious action between the students and their society, reflecting the school’s commitment to fostering a unified and inclusive environment. Beyond the logo, our crafted brand identity encompasses color treatments, layouts, photo tonality and illustrations, ensuring a cohesive visual language that encapsulates this new persona.