Year
2022
Scope of work
Branding
Client
Branding
Team
Rege Indrastudianto, Irfan Fadhilah, Priska Asriani, Wanda Zoe, Ayu Widjaja
Greenkind aims to be the one-stop-solution of choice for Healthy and Eco Retailer with F&B experience in Indonesia & Asia-Pacific. As more and more businesses of all sizes are stepping up to make their products and brands stand for health and sustainability, Greenkind needed to establish a clear positioning that can break through the growing saturation of the market by understanding consumer problems and develop a unique way to offer product solutions.
Taking off from Greenkind’s core value of keeping healthy and sustainable shopping easy, shopping at Greenkind must be made convenient and easily maneuvarable with clear branding and inviting atmosphere. Shopping at Greenkind should eliminate eco-anxiety and must be welcoming to both eco-conscious and non-eco-conscious visitors.
Its online shopping experience be similarly easy to maneuver and organized. The in-sight and at-clicks concept should allow consumers to appreciate the experience and keep coming back for more carefree health & sustainable shopping at Greenkind.
We designed a logo mark according to the name Greenkind, meaning all kinds of green consumption products. Creating a square-shaped symbol derived from the shape of a shopping bag, this element was applied adaptively to showcase all the different healthy and high quality products offered. This element also serves as the main visual for Greenkind’s various communication needs. The Greenkind identity was also infused with the identity of its mother-group, Burgreens. We also made sure the in-house products had a very clear system that integrated the Greenkind identity, remained functional, and is responsive to any medium.
