Year
2025
Scope of work
Brand Identity
Client
Brand Identity
Team
Rege Indrastudianto, Derrie Kleefstra, Ratna Yuriasari, Sarah Angelia, Priska Asriani, Karima Saptarani, Salman Naufal
In a world where education often defaults to a one-size-fits-all model, Almacita School emerged with a vision to redefine what it means to truly learn. The goal wasn’t simply to teach—it was to nurture the soul (alma) and guide purpose (cita). Our challenge was to translate this profound educational philosophy into a cohesive brand identity—one that speaks to both heart and mind, while staying grounded in the everyday experience of children, parents, and educators alike.
Our journey began by immersing ourselves in Almacita’s living philosophy—a school built not on rigid instruction, but on the belief that learning should be soulful, connected, and purposeful. At the heart of its curriculum lies a thoughtful integration of three educational pillars: Montessori’s emphasis on autonomy, Cambridge’s creative inquiry, and a unique environmental stewardship program built on nine holistic modules. More than just a methodology, this trio forms a harmonious ecosystem where education becomes an act of meaning-making.

Guided by the core philosophy Live to Connect, we crafted a visual language that reflects the child’s natural path of becoming: from rootedness to growth, from inner curiosity to outer expression. The symbol, shaped like the letter “A”, captures this journey through a layered metaphor. It is a tree, a staircase, a sprout. It is stability and movement, structure and play. Each curve and contour carries a story—of learning that builds, of nature that nurtures, of dreams that evolve.


The identity system was built to mirror this intention—bright, grounded, and fluid. Forms feel organic, yet purposeful. Colors evoke a sense of joy and safety. Typography speaks with clarity, warmth, and approachability. Every element is designed not just to appeal visually, but to embody the essence of Almacita: a place where education is not imposed, but invited; not standardized, but deeply personal.


A brand identity that breathes with intention—speaking to parents who seek more than just academic achievement. Almacita now stands as a learning ecosystem where children connect deeply: with themselves, others, and the world. A place where soulful dreams take root and grow with purpose.
To make learning meaningful—not just for today’s classroom, but for tomorrow’s world.