jakarta city,

PT. Visindo Graphics ID
Jl. Rindang No.4, Cipedak Jagakarsa,
Jakarta Indonesia 12630.



Scope of work

Packaging Design


Packaging Design


Rege Indrastudianto, Derrie Kleefstra, Priska Asriani, Karima Saptarani, Wanda Zoe, Dina Ardelina

With Biokul seeking a new audience in the younger generation, they needed a fresh new face. Already an established brand, Biokul needed a design that allowed them to seamlessly integrate themselves into the daily routines of Millenials and Gen X-ers while still standing out amongst its competitors. To appeal to this section of the market, the new packaging design needs to be eye-catching but simple and flexible. It must also be visually appetizing with the use of bright colors, bold typography, and striking illustrations. With the big idea being “Your fun-loving, joyful yogurt drink”, our packaging direction focused on three key words; delightful, fun, and distinctive.